Make Money Online

If you’ve been watching your Google rankings any at all lately, you may have noticed your website going up and down in the SERPS like a Yo-Yo. Don’t be alarmed. Most everyone’s sites were affected by the latest SERPS earthqake.

No one is real sure what the deal was/is with Google. Some speculation was that it was a PR update, some said that Google is changing its algorythm while some others said they were changing their inbound link filters as it apply’s to your inbound links.

I have no idea what caused it. I had many sites bouncing around a few days. The good news is that most of them have their rankings back where they were before this whole shake up started. This isn’t the first time that a big movement in the Google SERPS has happened and it likely won’t be the last.

I had a few keywords ranking on other sites that lost their rankings altogether. These weren’t major keywords that the sites were ranking for, but they did bring in a little traffic. I’m not sure why these keywords lost their rankings, so the theory about changing filters may have some legs.

Whatever the cause, don’t panic when this happens. Most of you who’ve been around a while have learned to live with it. Judging by my email, some of you new people have been freaking out about it. Just relax and the let the little ball on the Roulette Wheel come to a stop…errr…I mean…just relax and let your sites settle down in the SERPS before you go bonkers.

Either way, whether your rankings returned or if you discovered you previously high ranking keyword is not on Page 6 of Google’s SERPS, it brings me to a very important tip for all affiliate marketers. If you haven’t diversified, do it now. I know how tempting it is to keep working on a site that is making you money. But if that site is your sole source of income, you could be living on shaky ground.

Work on getting your low paying sites up to being profitable. If you only have one or two sites, get more. Make sure you have sites in different niches. Ideally, you want your income spread over several sites in case one loses its rankings.

In fact, I’d say increasing the number of sites you have or making the ones you already have more profitable, is a great project to work on if your site has nose dived in the rankings!

This entry was posted on Tuesday, August 4th, 2009 at 10:32 am and is filed under Make Money Online. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.